Duties consist of managing all aspects of the creative phase of companies production:
- concept, selecting imagery, creating original art by traditional means and on computer;
- evaluating the design;
- outputting design in a format for printing;
- managing color issues;
- communicating to printer different technical aspects of the process;
- evaluating the quality and approving the final product;
- maintaining an organized database and archive of companies past production to date;
- creating and updating printed catalogs, a web site and other collateral materials.