The artist always loved the challenge turning a verbal theme or message

into a symbol and design as a visual vessel communicating that same message

in a graphically clear, intriguing, and as laconic as possible manner. Finding

the best possible balance between the confinements of the unavoidable mandatory

elements (brand names, slogans, etc. for instance) and the variables of the possible

graphic and aesthetic solutions is always a very intricate and enjoyable process.